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The perils of marketing niche investments on social media

ANALYSIS: Promoting high-risk offers on Facebook and Instagram seems here to stay, so is more disclosure required?

NBR columnist Maria Slade speaks with Dita De Boni.

Maria Slade Mon, 18 Jul 2022

In the mid-2000s, Hanover Finance was on a hot streak.

Its advertising strategy using former TV One news reader Richard Long as its frontman had proved highly successful, garnering total assets of more than $1 billion by 2006.

Mum and Dad investors were clearly swayed by claims such as its TV One

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The perils of marketing niche investments on social media
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