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Slow gains in big name Nutri-Grain cereal litigation

A three-dimensional Nutri-Grain trademark was accepted in January but is now being opposed by the largest food company in the world, Nestlé, as well as local grocery group Foodstuffs.

Hamish McNicol
Mon, 27 Jul 2015

Multi-billion dollar international food business Kellogg’s is facing strong competition in what could become a long-distance race to trademark the shape of its “Ironman food” Nutri-Grain cereal.

US-based Kellogg Company applied to trademark what it calls the “unusual” three-dimensional shape of a

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Hamish McNicol
Mon, 27 Jul 2015
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Slow gains in big name Nutri-Grain cereal litigation
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