Sustainability a savvy business move
Sustainability makes good business sense, according to a recent Colmar Brunton survey.
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Sustainability makes good business sense, according to a recent Colmar Brunton survey.
Customers named just four New Zealand brands as especially sustainable – ecostore, the Body Shop, Meridian and Air New Zealand.
The survey also found that companies that took sustainability seriously were seen as being innovative and progressive.
The ‘Better Business, Better World’ survey captured the opinions of 1000 people online in the July-August 2011 period, representing a national spread of age, gender and region.
This is the second year in a row that ecostore has been highlighted by Kiwis as leading the way in sustainable thinking.
The SME also beat large brands Persil, Reflect and Fab for overall customer satisfaction with product quality and company ethos.
“Being sustainable makes you look long-term and implement better business practices that will last,” said ecostore founder and managing director Malcolm Rands.
He said people were becoming more conscious of what was good for them and their family.
“Sure the cost might be more upfront but over time it saves you money, time, builds you client loyalty and trust which is hard to put a price on.”
Charlotte Woodfield
Tue, 13 Dec 2011
Tue, 13 Dec 2011
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Sustainability a savvy business move
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