The changing face of Māori tourism
Two of the star operators of Māori tourism are showing how a shift from volume to value is transforming the industry.
As indigenous tourism experiences become increasingly sought after worldwide, Māori tourism ventures such as Te Pā Tū and Wai Ariki spa in Rotorua, as well as broader initiatives driven by New Zealand Māori Tourism, are at the forefront of a transformation. These ventures have adapted to the
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