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Tech & Innovation
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ComCom flags competition issues with $100m Serato sale

Competition regulator is not sure sale of the Auckland DJ software company to Japan’s AlphaTheta won’t lessen competition in the domestic DJ market.

Serato products are integrated with more than 90 different pieces of DJ hardware made by various brands.

Key points
  • What’s at stake: The Commerce Commission has published potential competition issues associated with the sale of Serato.
  • Background: Japanese electronics giant AlphaTheta wants to buy Auckland-based DJ software firm Serato.
  • Main players: Serato, Commerce Commission, AlphaTheta, InMusic, Pioneer.

The proposed sale of DJ software company Serato has hit a snag after the Commerce Commission raised concerns the deal could weaken competition in the local DJ market.  

Japanese electronics giant AlphaTheta Corporation (ATC), which is owned by Noritsu Koki and sells industry-leading DJ hardware

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Key points
  • What’s at stake: The Commerce Commission has published potential competition issues associated with the sale of Serato.
  • Background: Japanese electronics giant AlphaTheta wants to buy Auckland-based DJ software firm Serato.
  • Main players: Serato, Commerce Commission, AlphaTheta, InMusic, Pioneer.
ComCom flags competition issues with $100m Serato sale
Tech & Innovation,
102612