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Tech & Innovation
3 mins to read

Dear Fonterra employee: You need to do better. Sincerely, AI

New Zealand’s single biggest export company and one of its largest employers has enlisted AI for everything from mobile phone orders to penning warning letters to staff.

AI-generated, ChatGPT image.

© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

The chances of having a human at the other end of the line versus an AI agent is shrinking, as companies increasingly automate interactions with customers and employees.

Global dairy company Fonterra, for its part, has automated its internal processes to the point where it’s using artificial

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Brent Melville Wed, 11 Mar 2026
Contact the Writer: bmelville@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Dear Fonterra employee: You need to do better. Sincerely, AI
Tech & Innovation,
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