How a ‘cheeky’ deal with Nestlé continues to open doors
Massey Ventures CEO Mark Cleaver reveals what he learnt from negotiating the Ferri-Pro deal with the world’s largest food company.
The Ferri-Pro technology is in products being marketed in several countries.
“What it taught us is that our ideas are just as good as anybody’s in the world even though we’re a little country in the middle of nowhere ... but we basically have to go to them,” says Massey Ventures chief executive Mark Cleaver.
He’s talking about the 2019 deal the commercialisation
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