What’s at stake: A key mechanism for targeted online advertising is changing, affecting millions of businesses worldwide.
Background: Popular web browsers such as Apple’s Safari and Mozilla’s Firefox have already switched off default third-party cookies and Google Chrome is set to follow.
Main players: Google, Apple, Mozilla, Black Pearl, Atlas Ventures, Flow Marketing, NetSafe.
While to many people a ‘third-party cookie’ might sound like a not-so-hygienic afternoon snack, anyone engaging in online advertising over the past two decades should be intimately familiar with the phenomenon.
Just in case you’re not, here’s a quick explanation.
Cookies are bits of code that
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Key points
What’s at stake: A key mechanism for targeted online advertising is changing, affecting millions of businesses worldwide.
Background: Popular web browsers such as Apple’s Safari and Mozilla’s Firefox have already switched off default third-party cookies and Google Chrome is set to follow.
Main players: Google, Apple, Mozilla, Black Pearl, Atlas Ventures, Flow Marketing, NetSafe.
