close
MENU
Hot Topic NBR Focus: GMO
Hot Topic NBR Focus: GMO
Tech & Innovation
10 mins to read

When the cookies start to crumble

The use of ‘stalker’ third-party cookies for online advertising has had its time, but what’s going to replace it?

Most browsers are doing away with cookies that help advertisers track internet users’ activity.

Will Mace Tue, 09 Jul 2024
Key points
  • What’s at stake: A key mechanism for targeted online advertising is changing, affecting millions of businesses worldwide.

  • Background: Popular web browsers such as Apple’s Safari and Mozilla’s Firefox have already switched off default third-party cookies and Google Chrome is set to follow.
  • Main players: Google, Apple, Mozilla, Black Pearl, Atlas Ventures, Flow Marketing, NetSafe.

While to many people a ‘third-party cookie’ might sound like a not-so-hygienic afternoon snack, anyone engaging in online advertising over the past two decades should be intimately familiar with the phenomenon.

Just in case you’re not, here’s a quick explanation.

Cookies are bits of code that

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

NZ$399.00 / yearly

Offer ends July 31st

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Will Mace Tue, 09 Jul 2024
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • What’s at stake: A key mechanism for targeted online advertising is changing, affecting millions of businesses worldwide.

  • Background: Popular web browsers such as Apple’s Safari and Mozilla’s Firefox have already switched off default third-party cookies and Google Chrome is set to follow.
  • Main players: Google, Apple, Mozilla, Black Pearl, Atlas Ventures, Flow Marketing, NetSafe.
When the cookies start to crumble
Tech & Innovation,
104800
true