How crashing Pandora’s party helped launch an eight-figure brand
After jewellery retailer Silvermoon went into liquidation, its founder Simon Thwaites came out of ‘semi-retirement’ to rebuild the company he started more than 20 years ago.
It’s 2008, and Silvermoon founder Simon Thwaites has just landed in Sydney. He’s been trying to secure an agreement to sell to the Danish jewellery brand Pandora, but conversations have hit a snag over Silvermoon’s business model.
Pandora’s Australian licensor, Karin Adcock, is strongly
