Top marketers honoured

The TVNZ-NZ Marketing awards honoured the game changers at an awards ceremony in Auckland last night.

The most coveted award of the evening went to Progressive Enterprises for the successful merger of it’s three supermarket brands. Judges said it was bold new positioning based on an enhanced definition of consumer value.

Judges thought Progressive Enterprises accomplished an extremely difficult undertaking and demonstrated a bold and well-aligned business strategy with a well-executed marketing plan.

Hall of Fame inductee Jeremy Irwin was unable to attend but accepted his award at a breakfast last week.

Mr Irwin was applauded for his immense contribution to the industry, particularly when defending his members’ rights to advertise and helping bring about a much closer understanding between advertisers, agencies and media.

2011 TVNZ-NZ Marketing Awards Winners

Mailshop Business Marketing Award - Marine Industrial Design A Voyage of Discovery

Hotfoot Consumer Marketing Award -   Air New Zealand Air NZ redefining long haul

University of Otago School of Business Emerging Business Award  -  2degreesStay 2degrees      

New Zealand Trade and Enterprise Export Marketing Award  -  Les Mills International Fit for export: Les Mills CX30 and Sh'Bam

BrandWorld Fast Moving Consumer Goods Marketing Award  - New Zealand LotteriesIt can all change in an instant           

Not-for-Profit Award  - New Zealand Book Month Books Change Lives Campaign           

Morton Estate Wines Retail Award   -  Progressive Enterprises Countdown – Best Value Supermarket in NZ           

Public Sector Marketing Award  -  Ministry of Health The Journal         

TVNZ Innovation in Marketing Award -  Powershop Powershop – the power of the people          

Colmar Brunton Most Authentic Brand Award  -  Frucor Beverages New V Energy Frontiers          

carboNZero programme Sustainability Award  -  All Good Organics All Good Bananas           

AUT University Transformational Marketing Award  - Mt Cook Alpine Salmon Limited Mt. Cook Alpine Salmon       

Fairfax Media Supreme Award - Progressive Enterprises Countdown – Best Value Supermarket in NZ

Pacific Micromarketing Marketer of the Year Award -  Wendy Rayner New Zealand Lotteries           

&some Rookie Marketer of the Year Award  -  Max Woodhead AUT University           

TVNZ Marketing Hall of Fame Award  -  Jeremy Irwin