Medical conferences not for ‘drug pushers’ – Medicines NZ
Removing ‘overly cautious’ pharmaceutical advertising prohibitions could be a $30m annual shot in the arm as the Auckland convention centre comes on stream, business events sector says.
Lucrative events such as the Cardiac Society of Australia and NZ annual scientific meeting could now be hosted in NZ.
After nine years of lobbying by the biopharmaceuticals and business events sectors for its removal, a little-known law banning the promotion of unapproved medicines could be scrapped by the end of this year.
It could prove to be a $30 million annual fillip for the New Zealand events sector, the
