Off-peak tourism ‘hard nut to crack’, Tourism NZ says
International arrivals marooned at 86% of pre-pandemic levels last year, while tourism promotional spend focuses on breaking into the non-summer market.
New Zealand remains heavily dependent on seasonal summer tourism and the head of the country's international tourism promotional agency acknowledges getting more people through the borders during the off-peak months has been a "hard nut to crack".
That's despite the Government throwing new money at
