Tourism NZ looks to add to $185m business events ‘funnel’
Crown-funded international tourism marketing agency says its event ‘win ratio’ sits at over 60%.
Tourism event Trenz would have been worth about $4.2m to Auckland this week.
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Tourism New Zealand says it has helped assemble 89 bids for business events worth $140 million so far this year and is on track to win $185m worth of bids by the end of June.
Chief executive René de Monchy said the Crown-funded international tourism marketing agency had a win ratio of over 60%, so
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