close
MENU
Hot Topic DEALMAKERS
Hot Topic DEALMAKERS
3 mins to read

UPDATED: SkyCity ad could backfire – marketing expert; SkyCity responds

"If a brand is in a crisis ... advertising can become completely ineffective"

Campbell Gibson
Tue, 03 Feb 2015

UPDATED 10am: SkyCity's PR man Colin Espiner has responded to commentary about the company's ad via email:

"While it would be nice if the campaign did end up countering recent negative publicity about the convention centre, that most certainly was not its intention," he says.

"It’s taken us over

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Campbell Gibson
Tue, 03 Feb 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
UPDATED: SkyCity ad could backfire – marketing expert; SkyCity responds
44837
true