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Kiwibank has gone all out and named its competitors in an ad from new agency Assignment.
The campaign is its first since the bank dumped long-term agency Ogilvy.
But a banking specialist says by naming virtually every other bank in New Zealand, people might get bored and not even know
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Victoria Young
Tue, 06 Aug 2013
Tue, 06 Aug 2013
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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What Kiwibank risks with new ad campaign
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