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Will Lion's Lance Armstrong gamble pay off?

A comms and reputation management expert assesses the promo tour so far.

Tue, 20 Dec 2016

Can a drugs-cheat find redemption via promoting alcohol?

Can a booze company find cut-through in the jaded media environment with a controversial campaign?

Lance Armstrong is in New Zealand as a guest of Kirin-owned Lion, which includes Steinlager, Speights and Lion Red in its stable.

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Will Lion's Lance Armstrong gamble pay off?
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