Ārepa moves to proving business model in Australia
Science a key marketing plank for the blackcurrant-based functional drink, founders Angus Brown and Zac Robinson say.
AlphaGen NZ founders Angus Brown and Zac Robinson speak with Dita De Boni.
The Kiwi co-founders of functional drink brand Ārepa will need all the clarity and alertness they say their product bestows as they undertake their largest challenge yet – making Australian consumers choose their blackcurrant-derived ‘brain’ drink rather than Red Bull, or V, or even coffee,
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