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Ārepa moves to proving business model in Australia

Science a key marketing plank for the blackcurrant-based functional drink, founders Angus Brown and Zac Robinson say.

AlphaGen NZ founders Angus Brown and Zac Robinson speak with Dita De Boni.

Dita De Boni Mon, 17 Jul 2023

The Kiwi co-founders of functional drink brand Ārepa will need all the clarity and alertness they say their product bestows as they undertake their largest challenge yet – making Australian consumers choose their blackcurrant-derived ‘brain’ drink rather than Red Bull, or V, or even coffee,

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Ārepa moves to proving business model in Australia
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