Attacking the alleged artifice of media buying agencies
Mike Wilson founded Smart Media to do away with the undeclared rebates, commissions and perks that he says define the industry.
Smart Media co-founder Mike Wilson speaks with Dita De Boni.
Mike Wilson was head of digital marketing at Vodafone about 12 years ago now when he uncovered what he believed to be an advertising swindle of epic proportions.
Successive media buying schedules were put before him, splitting the telco’s substantial monthly digital advertising spend into equal
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