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Booming buggy business blasts baby gear orthodoxy

Silverdale-based Edwards & Co sells some 10,000 prams a year in Australasia.

WATCH: Edwards & Co founder Mark Edwards speaks with Dita De Boni.

Dita De Boni Mon, 06 Nov 2023

The one-time hit TV show Sex and the City has been credited with pushing a whole suite of bougie consumables into the stratosphere, be they cupcakes, Manolo Blahnik shoes, the Rampant Rabbit, or the Cosmopolitan cocktail.

But another product that achieved liftoff after featuring on SATC had nothing

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Booming buggy business blasts baby gear orthodoxy
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