Tyre e-tailer disrupting an industry of big players
Small business series: First task is to assure customers they can buy online.
One of the most pressing barriers to the growth of Simon Furness’ Penrose-based business is that most people don’t believe it’s possible to buy what he’s selling online.
In fact, you can, and people do. Furness’ company, Hyper Drive, sells about $20 million of car accessories each
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