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YY not launch another eco-friendly Kiwi shoe brand?

YY Nation has differences to Allbirds, but similar global aspirations.

Dita De Boni Mon, 22 Nov 2021

YY Nation is an eco-friendly footwear business that started its life as a Kickstarter campaign and is seeking to sell comfortable, sustainably-made sneakers to the world. 

This week the Wellington-based company will launch its online store to Kiwi and US markets, eager to capitalise on a world

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