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NZK boss: Sanford has ‘opportunity to ride on our coattails’

The two NZX-listed fishing companies have taken different approaches to selling their fish.

Kate McVicar Tue, 26 May 2026
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • Revenue: $100.3m
  • Profit: $13.8m
  • Key takeaway: New Zealand King Salmon CEO Carl Carrington sees benefit in marketing and building brands as a way to drive consumer demand. 

New Zealand King Salmon’s chief executive Carl Carrington backs his company’s approach to marketing and selling its fish compared with the route taken by rival fishing company Sanford.

This morning the NZX-listed salmon farming company reported a profit of $13.8 million for the six months ended

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Kate McVicar Tue, 26 May 2026
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Key points
  • Revenue: $100.3m
  • Profit: $13.8m
  • Key takeaway: New Zealand King Salmon CEO Carl Carrington sees benefit in marketing and building brands as a way to drive consumer demand. 
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NZK boss: Sanford has ‘opportunity to ride on our coattails’
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