An accidental retailer takes the business route less travelled
Trade Aid walks fine line between corporate and cause for 50 years.
WATCH: Trade Aid CEO Geoff White speaks with Kate McVicar.
“We were never going to be a retailer, there was never any real interest in retail,” Trade Aid chief executive Geoff White says.
White – who has been at the helm of the business for more than 20 years – explains how the business that has become what it is today wasn’t initially meant to
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