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An accidental retailer takes the business route less travelled

Trade Aid walks fine line between corporate and cause for 50 years.

WATCH: Trade Aid CEO Geoff White speaks with Kate McVicar.

Kate McVicar Mon, 27 Nov 2023

“We were never going to be a retailer, there was never any real interest in retail,” Trade Aid chief executive Geoff White says.  

White – who has been at the helm of the business for more than 20 years – explains how the business that has become what it is today wasn’t initially meant to

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Kate McVicar Mon, 27 Nov 2023
Contact the Writer: kate@nbr.co.nz
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An accidental retailer takes the business route less travelled
Your Business,
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