You take us higher: NBR ONLINE tops 5000 subscribers

NBR ONLINE has passed another milestone, signing up its 5000th individual member-subscriber.

Thanks for your support. It’s central to NBR’s mission of being the meeting place of intelligent business, and funding authoritative, investigative journalism – such as NBR’s recent scoops on Fuji Xerox, Fletcher Building and Powerhouse Ventures, to name but a few.

The site is also supported by hundreds of organisations with IP (office-wide) subscriptions, from corporates like Fonterra to the big law forms and accounting shops to large government departments and universities.

And by the 28,767 people who subscribe to at least one of our free email alerts, plus the thousands of old-schoolers still signed up to our print edition.

NBR publisher Todd Scott says there’s been a sea-change in the way people view paywalls since the site introduced premium content in 2009.

“Today, people are aware that advertising, click-driven models encourage churnalism,” he says

“By contrast, a subscription-driven model incentivises journalists to write harder stories. People won’t renew their sub unless NBR is producing news they can use.”

While others have cut back, NBR’s publisher has assembled New Zealand’s largest business newsroom, taking on senior journalists who’ve become frustrated elsewhere.

NBR ONLINE keeps innovating and expanding. Recent additions include NBR View, the multimedia unit headed by content director Hamish Coleman-Ross, with the likes of Simon Dallow, Susan Wood and Eric Young featuring in its video content.

Over the coming months, the site will also undergo a major upgrade. We won't change anything for the sake of it, and we’ll continue to poll readers for ideas and feedback as we go. But we do want a faster, easier-to-navigate site with more customisation options, easier sign-on and alerts for mobile users, fewer ads (you’re welcome) and more perks for member subscribers.

So thanks for your business. We’ll do our best to keep earning it as we power on to 10,000.

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