Advertising in 2015: go native
“Listicles” grow in prominence, while “massive missed opportunities” remain in mobile market.
Campbell Gibson
Tue, 13 Jan 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Digital ad spend continues to rise faster than any other medium but, because it is still so new, it is also continuing to evolve. So where will the money for digital spend go in 2015?
Search and display advertising continue to dominate the digital budgets of companies (54% and 22% respectively )
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Campbell Gibson
Tue, 13 Jan 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.