Agencies welcome Fairfax, MediaWorks, NZME and TVNZ ad exchange
But programmatic advertising joint venture between four companies could cannibalise revenue.
Hot Topic
Budget 25
Media agencies are hailing the launch of a local programmatic advertising exchange as a positive for the industry but say the international networks will still dominate.
Yesterday, NZME, MediaWorks, TVNZ and Fairfax announced the Kiwi Premium Advertising Exchange (KPEX), a joint venture that will
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Campbell Gibson
Fri, 09 Oct 2015
Fri, 09 Oct 2015
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Agencies welcome Fairfax, MediaWorks, NZME and TVNZ ad exchange
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