Agency bosses slam NZME, MediaWorks radio survey scrap
“This is turning into a bit of a shambles.”
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Media buying agency bosses are unimpressed with the scrap between NZME and MediaWorks in finding a new measurement method for radio ratings.
Last year the contract for market research company TNS to measure audience share twice yearly with paper diaries (T1 and T2 surveys) expired, leaving a
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Campbell Gibson
Mon, 16 Feb 2015
Mon, 16 Feb 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Agency bosses slam NZME, MediaWorks radio survey scrap
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