All Blacks' global brand 'on the rise'
Thousands of people turned out in Auckland to welcome the Rugby World Cup winners back to New Zealand today.
Hamish McNicol
Wed, 04 Nov 2015
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There is no way to put a dollar value on the All Blacks brand but there is no doubt it is on the rise globally, a sponsorship expert says.
And NZ Rugby will likely use it to leverage “competitive
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Hamish McNicol
Wed, 04 Nov 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
