Amazon backs daily deals site in Auckland
Amazon is backing the launch of the world's fastest growing coupon site, LivingSocial, in Auckland tomorrow.
LivingSocial, the world's fastest growing coupon site, will launch in Auckland tomorrow with Christchurch and Wellington to follow.
The site recently received $535 million funding from investors including Amazon, taking total backing to more than $900 million.
LivingSocial plans to offer "hyperlocal" deals, a press release for the coupon site said, where daily deals are offered in severeal areas of each city. In Auckland, deals will be divided into four regions: North shore, West, City and South, as well as one "premium" city deal available to everyone.
LivingSocial is currently the second largest daily deals site, the release said, but industry expected it to overtake number one, Groupon, in January 2012.
CEO Colin Fabig said LivingSocial researches the city and area to find out what will appeal to the residents of the city in question.
NBR Staff
Wed, 20 Apr 2011
Wed, 20 Apr 2011
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Amazon backs daily deals site in Auckland
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