Aston Martin head pledges 'no more bankrupt years' in luxury car revival
The British sportscar manufacturer has made a profit only twice in its 104-year history.
Nevil Gibson
Thu, 23 Mar 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
A luxury car company that has made a profit only twice in its 100-plus year history is pledging no more losses.
The legendary British marque Aston Martin is undergoing a corporate transformation that will see it selling more vehicles in the luxury segment of the market.
It pitches itself
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Nevil Gibson
Thu, 23 Mar 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.