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Auckland Transport hints at sexual rewards in new ad

Auckland Transport encourages women to reward their partners for driving sober in its latest ad. With special audio feature.

Chelsea Armitage
Thu, 21 Jan 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

Auckland Transport insists the term ‘happy ending’ has a double meaning in defence of its latest campaign, which encourages young women to reward their partners for driving sober.

The racy ‘Drive Drink Free’ ad (see video below) features multiple close ups of keys gently being put in and removed

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Chelsea Armitage
Thu, 21 Jan 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Auckland Transport hints at sexual rewards in new ad
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