Briefcase: 'Let's brand our law firm with a soft-porn photoshoot?' and other branding issues
What they're talking about in the legal world.
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Law firm branding is a fast developing business, even in the rather fusty world of the legal practitioner. Many lawyers shun the idea of having men with pony tails and women with unusual facial studs talking in acronyms to explain why they need to alter their letterhead font and firm "livery." But
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John Bowie
Tue, 02 Jun 2015
Tue, 02 Jun 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Briefcase: 'Let's brand our law firm with a soft-porn photoshoot?' and other branding issues
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