CCA seizes digital tools for market push

Chief executive Alison Watkins says the digital revolution provides a huge opportunity for its marketing strategies.

Nevil Gibson for NBR Food Industry Week
Tue, 31 Mar 2015

Coca-Cola Amatil says it will capitalise on technological innovation at every stage of its business, from how it makes its beverages to its sale to retailers and ultimately customers.

In a presentation to the Creative Innovation 2015 conference in Melbourne, chief executive Alison Watkins says the

Want to read more? It's easy.

Choose your subscription

Already have an account? Login

Smartphone Only Subscription

NZ$29.95 / monthly

Monthly Premium Online Subscription

NZ$49.95 / monthly

Smartphone Only Annual Subscription

NZ$299.00 / yearly

Yearly Premium Online Subscription

NZ$499.00 / yearly

Premium Group Membership 10 Users

NZ$385+GST / monthly

$38.5 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$660+GST / monthly

$33 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1375+GST / monthly

$27.5 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$2100+GST / monthly

$21 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$999.00 / yearly

Individual

Group membership

NBR Marketplace

Student

Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).

View terms and conditions.