Commercial radio still drawing in young listeners
Industry shows decline but not the “downward spiral” that some people think, Radio Broadcasting Association boss says.
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A large number of young people still tune into commercial radio despite the rise of Spotify and Apple Music.
More than three quarters (77%) of young people aged 10-29 listen to commercial radio every week, down from 84% a decade ago, according to data from research agency GfK and the Radio
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Campbell Gibson
Thu, 08 Jun 2017
Thu, 08 Jun 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Commercial radio still drawing in young listeners
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