Marketing: Data is required from the get-go to develop work and messages that are ingrained in the social fabric of consumers.
Stevie Weber Fri, 28 Jul 2017
There is no denying data is having a moment. Perhaps more than that, given it’s next to impossible to read any industry article or award entry or to sit through a meeting devoid of a data mention.
It’s little wonder some, namely creatives, are starting to feel displaced and that this whole “data