DDB defends 'Twitter spam' campaign for Sky TV

"Tone deaf" social media campaign allows Twitter users to send 2000 identical tweets to whoever they choose. With special feature audio.

Chelsea Armitage
Tue, 17 May 2016

Sky TV [NZX: SKT] has kicked off another viral marketing campaign in which it spams Twitter users to promote the new season of Game of Thrones.

The campaign, which was developed by DDB for the pay-TV broadcaster, allows Twitter users to send a command to an army of more than 2000 bots by including

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