Don’t be a Jekyll and Hyde brand
Marketing: Take the steps to cure brand schizophrenia.
Jacquie Bennett
Fri, 20 Oct 2017
Imagine if one of your mates started behaving differently toward you in different situations.
At work, he avoids you. At the bar, he loves you. At home, he ignores you. At dinner, he only talks to your wife. At the gym, he wants to be your best mate. You would think that he had serious
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Jacquie Bennett
Fri, 20 Oct 2017
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