Equity crowdfunded diamond campaign fails to sparkle
There was nationwide publicity for 1791 Diamonds, so why did it fail?
Calida Smylie Thu, 20 Aug 2015
An equity crowdfunding campaign for a diamond jewellery designer has failed to sparkle for investors.
The campaign for 1791 Diamonds ran on Snowball Effect for a month and was then extended 10 days, which the company said was because of interest from large investors who needed more time to do due