FCB hangs on to Volkswagen media here despite global consolidation
It appears FCB Media will hold on to Volkswagen's media account despite global consolidation by the German carmaker.
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It appears FCB Media will hold on to Volkswagen’s media account despite global consolidation by the German carmaker.
Volkswagen announced it has moved all its global media accounts to Omnicom-owned PHD (known locally as SparkPHD), awarding it the $3.2 billion international account after a pitch
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Chelsea Armitage
Fri, 17 Jun 2016
Fri, 17 Jun 2016
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FCB hangs on to Volkswagen media here despite global consolidation
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