Fonterra launches ad campaign as formula competition heats up
Fonterra's Anmum brand, which is worth $200 million in Asian markets, launched in New Zealand last month.
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Fonterra [NZX: FSF] has launched an advertising campaign for its internationally successful Anmum milk formula, which hit New Zealand shelves last month.
The campaign, executed by Colenso BBDO, comprises television, print, and online versions, all focused on empowering parents of young
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Chelsea Armitage
Fri, 22 Apr 2016
Fri, 22 Apr 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Fonterra launches ad campaign as formula competition heats up
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