Fonterra says 'telling its own story' has lifted its corporate reputation
Fonterra says its corporate reputation has lifted seven points after significant investment in its own messaging.
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About 18 months ago dairy giant Fonterra researched what the public knew about it.
The results were pretty damning: less than 10% of New Zealanders felt they knew Fonterra well and more worrying, less than 60% knew the co-operative was owned by farmers. Most thought it was a faceless
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Fiona Rotherham
Mon, 06 Mar 2017
Mon, 06 Mar 2017
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Fonterra says 'telling its own story' has lifted its corporate reputation
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