Fonterra works on reputation but not trusted yet
NBR VIEW's Susan Wood interviews Theo Spierings on the challenges facing Fonterra.
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Dairy giant Fonterra [NZX:FCG] has been splashing cash on its public relations and marketing strategy but its reputation still lags behind other large local businesses.
Fonterra did not make it into top 20 of this year’s Colmar Brunton Reputation Index, which was topped by Air New Zealand for
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Calida Smylie
Fri, 24 Mar 2017
Fri, 24 Mar 2017
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Fonterra works on reputation but not trusted yet
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