Frenemies join forces to talk up telly
ThinkTV sets up shop to stem the online onslaught – aka “marketing's answer to carb-loading.”
Nick Grant
Wed, 04 Apr 2018
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Broadcasting rivals MediaWorks, Sky TV and TVNZ have teamed up to spread the word to the denizens of ‘Adland’ that the long-heralded death of television has been greatly exaggerated.
That message will be relayed to apparently slow-on-the-uptake advertisers and agencies not via a séance (because,
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Nick Grant
Wed, 04 Apr 2018
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.