Global ambitions? Then forget domestic market, says ‘Bill Gates of Israel’

New Zealand shares plenty of characteristics with Israel, but what separates them suggests some lessons about how Kiwi companies can break into much larger markets.

Nathan Smith
Fri, 14 Jul 2017

Israel is small. About 13 times smaller than New Zealand, to be precise. But Israel also has double the population of New Zealand and some of its largest companies are truly global with a massive presence in the US.

By comparison, none of New Zealand’s largest companies – such as Fonterra,

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