Google adwords stoush: what Intercity can win

And it profits it did make, as the judgment reveals an internet search marketing consultant gave evidence proving in one month one campaign which cost $4150 generated almost $20,000 in sales.

Victoria Young
Sat, 22 Feb 2014

This week the High Court found Nakedbus breached InterCity’s trademark when it targeted search terms associated with its rival in Google ad words campaigns.

While the long-running court stoush is likely to go to the Court of Appeal, if InterCity wins there, it will be interesting to see how the

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