Heineken uses NZ as lab for cider

Nielsen figures show a 25.2% increase in the volume of cider sold in January compared with the corresponding month last year.

Campbell Gibson for NBR Food Industry Week
Tue, 10 Mar 2015

Cider is now the fastest growing alcohol category in New Zealand, with products being tested and developed here before they launch overseas.

Nielsen figures show a 25.2% increase in the volume of cider sold in January compared with the corresponding month last year, equating to roughly $1.2

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