How Lego built its strongest product yet
The international toy manufacturer, founded in 1932, was on the brink of bankruptcy a decade ago but has rebuilt through innovation in value creation.
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Shifting finance from “looking in the rear-view mirror” to forming the building blocks for innovation saved the Denmark-based children’s toy manufacturer LEGO Group from bankruptcy, its chief financial officer says.
Lego Group’s sales revenue increased four-fold in the past 10 years, to about $5.6
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Hamish McNicol
Wed, 11 Mar 2015
Wed, 11 Mar 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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How Lego built its strongest product yet
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